Yves Scherer. Where is the love

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-YVES SCHERER, Where is the love
exhibition view at Exo Exo, Paris, September 2015

 

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Cry Me A River, 2015
video HD, sound, 4’48’’

Cry Me A River, 2015
video HD, sound, 4’48’’

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-YVES SCHERER, Where is The Love
exhibition view at Exo Exo, Paris, September 2015

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Where Is The Love, 2015
Prada Handbag, Diamonds, Prada Paper Bag, Prada Dust Cover 35 x 36 x 40 cm

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Where Is The Love, 2015
Prada Handbag, Diamonds, Prada Paper Bag, Prada Dust Cover 35 x 36 x 40 cm

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Where Is The Love, 2015
Prada Handbag, Diamonds, Prada Paper Bag, Prada Dust Cover 35 x 36 x 40 cm

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Royal Plaza, 2015
drawings, Clothes Line, Vespa, Plant, T-Shirt, dimensions variable

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Royal Plaza, 2015
drawings, Clothes Line, Vespa, Plant, T-Shirt, dimensions variable

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Royal Plaza, 2015
drawings, Clothes Line, Vespa, Plant, T-Shirt, dimensions variable

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Royal Plaza, 2015
drawings, Clothes Line, Vespa, Plant, T-Shirt, dimensions variable

all images courtesy of the artist and Exo Exo, Paris

I mentioned the work of YVES SCHERER before and I’m pleased to mention it again since he had a new solo exhibition entitled Where is The Love at the art venue Exo Exo in Paris.

Where is The Love was a bit more minimal that his previous shows but seemed to revolve however around recurrent motifs for SCHERER such as the representation of the act of crossing through digital and analogue, the ‘dissolution of the boundaries between the domestic, public and virtual domains’, and the impact of the technology on the practices of identity-making.

Simple in its conception, the installation questioned the way we use commercial goods and connected lifestyles to express our identity, desire and pleasure – if not love – by featuring a fake Prada Bag that SCHERER bought during a recent trip to Asia, an amateur video recorded in Thailand that shows a remake of JUSTIN TIMBERLAKE song Cry me a River, as well as a series of sketches and notes jotted down on the pages of a notepad of the Royal Plaza Hotel in Hong Kong and which were loosely hanging on a clothes line.

In some recent shows I have done these works with fans and foam relations, playing on the feeling you would have if you were inside a computer. I am interested in the physical presence of virtual things. If I get a text message for example, it kind of holds more presence than this coffee cup to me. I have tried to work on this for quite a while already – I used to show Skype images of my girlfriend – just her, on Skype, as a photograph. I was playing with the presence she gets in the exhibition space, because then she is there somehow, even though she’s not, she’s there. – YVES SCHERER in conversation with PAULA WIK. 2014

Where is The Love then tells the story of a one-upmanship of desire, pleasure, consumerism, distribution and self-worship, staging a body that is already reduced to a transient image and making it readily available. It symbolises the constant repetition of a desire without an object, itself born from another desire, slowly pushing the boundaries of the areas of investment in love and emotion, of fulfilment and pleasure, just like an exhibition space that dissolves beyond its walls. – ELISA RIGOULET, 2015

This exhibition closed on September 24, 2015. Please note that YVES SCHERER is going to open a new solo exhibition entiled Honey Moon at the Swiss Institute in New York on October 2, 2015.



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