I-D Magazine. #1
The first issue of I-D Magazine in 1980 consisted of 40 pages, clamped together with three staples and cost 50p. Only 50 issues were sold.
“The idea was to break down the pigeon-holing of identity and fashion; to go beyond the façade of fashion so you could play it as a game. So you could have more fun with the codes of fashion.” Terry Jones..
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