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Un-retouched photos are so raw and sexy. Advertisers need to hop on that boat. — DIS Magazine May 10, 2016

In less than two days, I stumbled upon the question of the highly clean pics in advertising as a certain high-resolution fatigue. In a short text for Artforum, British photographer MARK BORTHWICK, who is best known for his experimental work started in the 90’s, speaks about his analog process and editorial photography in general.

The whole text is available via https://artforum.com/inprint/issue=201605&id=59523

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