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Fragments of Then & Now. Hollywood Boulevard, Los Angeles. 1973-2004

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Then & Now is a project initiated by American artist ED RUSCHA in 1973. He photographed in black and white every building on either side of Hollywood Boulevard. He’s taking the photos from the flatbed of a Datsun pick-up while his brother, Paul, is doing the driving, stopping, building by building.

At a distance of thirty years, the artist re-shot the same 12 mile artery. This time the photos are in color, taken in three days (they finished the job in eight hours in 1973!) with a three person camera crew riding in a SUV. For this shoot, the same type of camera equipment was used to re-photograph the street on 35mm color-negative film. The resulting material of both shoots–4,500 black & white and 13,000 color images–have been scanned and digitally composed into four panoramics of the complete 12 miles.

Flux, transformation, transmutation, face-lift: one boulevard reflecting the dynamic, anarchic drive of change in a city driven by change. – by KAREN MARTA

And good news: the book “Then & Now” published by Steidl is now available in the WFW Store