LUIS ORTEGA GOVELA, OLIVIA ERLANGER, Hate Suburbia
lecture on October 20, 2016 at Architectural Association School of Architecture, London
One of my family myths is that my dad started his small business in the garage of our two-storey house in the middle of nowhere in Switzerland. But if I try to recall the year he said he started, I see myself clearly in front of a tv being bottle feed with American entertainment culture, but not a single trace of my dad doing stuff in the garage. Not even fixing the mower. Although I can precisely tell you how long I needed to finish Super Mario Land with the game boy.
Contemporary culture had an idealized and globalised picture of the American Dream where a company could be started from nothing by anyone in the garage. My dad included. Hate Suburbia is all about this imagery and its architecture in suburban areas in America.
Please note that the book will be launch in New York at 83 Pitt St. on the weekend of January 28, 2017. Meanwhile I really recommend to read the discussion they had with BIANCA HEUSER for 032c.