actual_size #3. Marina Sula

MarinaSulaTouchMe

Touch me, like you never touched me before, 2015
c-print on paper, 300 x 140
image © MARINA SULA

Desire, sexy, porn, feeling, soft, touching, warm are the words MARINA SULA and I used when we were chatting about her work that is presented above.

This image which is part of an ongoing series, started when the new iPhone 6s came out in a new color called Rose Gold earlier this year. I remember that at that time, I read an article on The New Yorker by REBECCA MEAD entitled The Semiotics of Rose Gold.

MEAD stated among other things that Rose gold is “deliberately adulterated, it is gold that has an inclination to be something else. Rose gold is perverse. (…) The desire it stimulates is inherently temporary. In rose gold, a substance of enduring value is transformed into a consumer item with the half-life of all things modish. Rose gold is decadent. It is gold for people who already have enough gold gold.” To conclude that Rose gold is marking a time “in which a technology company can make fifty billion dollars in a fiscal quarter, largely on the strength of persuading people who already have a phone—that company’s phone—that they need to buy a slightly different version. As Apple knows better than anyone, we live in a rose-gilded age.

Back to SULA‘s photograph which actually shows a close-up of fingers in contact with the Rose Gold iPhone. Entitled Touch me, like you never touched me before, the work depicts the intimate relationship of finger-based activity with devices. This work is not a cold view of the mediating capacities of technology but rather a sensual exploration of the ambivalent pleasure resulting from the encounters between the body and the machine.

Touch me, like you never touched me before seems also to reference the works made by artists that deploy imagery of hands as symbol of domestic labor, idealized femininity, and self-image. Eventually MARINA SULA used the vocabulary of advertising and commercial image-making to offer a subtle, subversive and compelling vision.

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  1. […] Touch me, like you never touched me before, 2015 c-print on paper, 300 x 140 image © MARINA SULA – Desire, sexy, porn, feeling, soft, touching, warm are the words MARINA SULA and I used when we were chatting about her work that is presented above. This image which is part of an ongoing series, started when […]See Original Article […]