MICHAEL PYBUS

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NIKOLAI ISCHUK

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NOEL CLUEIT

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installation view at Turf Projects, London

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installation view at Turf Projects, London

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PAUL CARTER

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RYAN GANDER

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SASCHA HUNDORFF

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installation view at Turf Projects, London

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installation view at Turf Projects, London

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DEBORA DELMAR CORP

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IAN WHITTLESEA

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JOSH WHITAKER

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MAT JENNER

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MATTHEW CRAWLEY

all images courtesy of the artists and Turf Projects, London

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Using the conceptual tropes of bureaucracy and the sculptural austerity of minimalism, the group exhibition entitled Business As Usual that is currently on view at Turf Projects in London, features a large series of business cards created or donated by over hundred artists comprising ELOÏSE BONNEVIOT, PIERRE CLEMENT, DEBORA DELMAR CORP, RYAN GANDER, SOPHIE JUNG, JONAS LUND, MICHAEL PYBUS, IAN SWANSON, VIKTOR TIMOFEEV, or BRUNO ZHU among others.

Tackling the romantic vision of the tortured artist finding inspiration amidst personal chaos, the exhibition organized by PERCE JERROM revolves around the notion of branding and networking within the art world, the art market, the artist practice and social media websites, moreover the show questions the expectation of what it means to be a professional artist nowadays in a increasingly digitized environment. According to the press release, the exhibition attempts to question ‘how much importance dealers, collectors, curators and gallerists play in determining success, or whether artists themselves are solely or collectively responsible for carving out their own futures’.

 

→ Business As Usual is on view at Turf Projects in London until July 30, 2015.

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