NOVO aka JEONG EUN KANG is painter, tattooist, and illustrator. His works are so unique because his tattoo works are not purpose for money and tattoo is not much socially accepted by Korean culture. Tattoo is an intimate, plastic, confine and marginalized place of experimentation – tattooist are not well-established – which deals with questionning the self and the society that contains its development.
That is what NOVO has taken as his main work direction in order to estimate and express his ideals concerning the evolution of the society in his country or even for his own life and his reflexion upon possible process of changes. In this attempt of representation, on bare skin, sometimes abstract and sometimes strict or symbolic, his own utopian visions and his difficulty to evolve in a so called set up life can be revealed.
His project Novo Street Tattoo is an attempt to research new information about tattoo sociology in Korea. This “mission” takes the form of a methodical collection (spotting, recording, broadcasting) of visible tattoos found in the streets. In this detrimental social context, where tatto culture can only be handed down orally, Novo street Tattoo is the first trace of written tatto “made in Korea”
Made “at home”, NOVO‘s tattoos are very esteemed by local young people whom let him free to do whatever he wants.